Commercial Photographs

General Foods Arch No. 4 SOURCE: NY World's Fair Publicity Photograph - nywf64.com Collection General Foods Arch No. 6 SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines General Foods Arch Closeup SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines General Foods Arch No. 10 SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.

Fairgoer Photographs

General Foods Arch No. 6 SOURCE: Online auction

Publication Photographs

Each numbered arch (models shown here) has illuminated information and photo panel carrying news and public service messages and pictures of Fair activities. Ideal guideposts too! SOURCE: New York Sunday Coloroto Magazine, April 12, 1964 Model of the General Foods Corporation Information Arches, which will be installed at eleven strategic locations on the Fairgrounds. Activated from a central message center, the arches' electronic news panel will keep visitors in touch with special events of the Fair and with news of the outside world. SOURCE: FAIR NEWS, Vol. 3, No. 2, February 22, 1964